Evoque redefines Range Rover luxury DNA

Last Thursday in Lagos marked another milestone in Nigeria’s automobile industry following the unmasking of the luxury ‘force de tour’ called the Evoque compact SUV, described by many car freaks as offering fresh and blistering impetus to the Range Rover DNA.

Although this iconic model of Range Rover has been launched in other markets in late September 2011, Coscharis Motors, the local dealership did not release the Evoque to the local because the quality of Nigerian petroleum, which according to Cosmas Maduka, president/chief executive of Coscharis Motors, is not compatible with the engine of the vehicle initially launched in other markets.

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2012 Range Rover to hit Nigerian market with new features‎

Like its equally iconic cousin, the Land Rover Discovery 4, which is respected globally as the most capable off-road vehicle, the latest Range Rover Sport is entering the current model year with new features, refinements and a number of ‘firsts’.

Recently, in South Africa, Jaguar Land Rover Sub-Sahara Africa presented to a section of the region’s motoring press the latest Range Rover Sport in its HSE, HSE Luxury and Supercharged versions, alongside the specially customised ‘Autobiography.’ As each flaunted its trim and equipment levels, the areas of improvements, including enhanced engine performance, the new power/manual tailgate and the dual-view touch-screen navigation display, among many others, also became evident.

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Jay-Z And Beyonce‎ have choosen New Ride

Seems the unavailability and short supply of Rolls-Royces these days have pushed Hollywood's hottest and richest celebrities to look for an alternative luxury option.

It seems Range Rovers have become the hottest luxury trend among big-name celebrities. International music mogul couple, Jay-Z and Beyonce, were recently spotted in a sleek black Range Rover SUV. According to Hollywood experts, celebrties are looking for a change of luxury vehicle since many high-end luxury automobiles, such as a Rolls-Royce Phantom, come with such a long wait.

And when it comes to traveling, transporting a luxury car around the country is as touch as breaking a diamond. Enter the Range Rover. A readily available high-end car. Jay-Z, Beyonce and newest additon, daugther Blue Ivy, were seen touring a few of the famous and historical Parsian holiday spots in their recently bought, classy-looking black Range Rover.

When asked why the celebrities have started obsessing black Range Rovers? auto exports believe it's a car which has bright and good looking tail lights. And they also believe the strategy behind buying black cars with bright tail lights is as they look good in pictures while being posted on the internet. According to reports, approximately 90 percent of celebrities in the world of entertainment have cars with bright tail lights.

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